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Why advertise your business on DaniWeb?
DaniWeb is an IT Discussion community which, at only three years old, has developed into a thriving online community of 327,524 IT professionals. We provide a one-stop solution for developers, tech enthusiasts, corporate professionals, and novices on virtually every IT topic imaginable ... all broken up into categories and mini-portals for easy navigation and ad campaign targeting.
Our members appreciate the ease of joining just one community for all their needs whether it is for help, advice, solutions, professional growth or just fun. Our mix of features mixes elements of social networking with a professional, industry-focused community.
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Category Targeting
Each of six categories and over 100 subcategories targets a difference audience demographic through its own collection of engrossing features including forums, tutorials, code snippets, blogs, a link directory, and white papers.
- Software Development - primarily software developers and software engineers working in the corporate environment; a minority are aspiring programmers either seeking computer science degrees or self-teaching themselves through the use of our forum system
- Web Development - primarily web developers working in the corporate environment; a minority are hobby and freelance web developers and web designers
- Site Management - Internet marketers and SEO consultants at small to large companies
- Tech Talk - IT consultants, IT support personnel, technology consumers and technology enthusiasts; there is an equally strong focus on IT in the corporate environment as there is on consumer electronics
- IT Water Cooler - IT business decision makers and IT recruiters there for career guidance, jobs, professional networking and collaboration
- Coffee House - community hub of DaniWeb
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Statistics
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- 750,000 monthly absolute unique visitors
- 5 million monthly pageviews
- A half million banner impressions served daily
- Over 300,000 community members with over 600 new members registering daily
- Over a half million forum posts and increasing by as many as 25,000 per month
- 60,000 members have contributed content
- Double opt-in mailing list of 200,000 IT professionals
Audience Demographics
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- 90% male within the 18 - 35 age bracket
- Mean age of 32
- 86% of users access DaniWeb with English-language web browsers
Statistics accurate as of April 2008
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Company Size of Audience
- Small (10-99 employes): 21%
- Medium (100-499 employees): 15%
- Medium to Large (500+ employees): 29%
- Large (5000+ employees): 14%
Primary Role / Job Function
- C-Level / Executive Management: 8%
- VP / Director / IT Management: 13%
- IT Consultant: 10%
- System / Software / Web Development: 35%
- Technical Support: 16%
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DaniWeb attracts visitors in an array of tech influencing roles, with 32% in senior IT and business management.
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Influence in IT Purchase Cycle
- Determine IT Need: 53%
- Evaluate Potential IT Purchases: 50%
- Recommend IT Purchases: 60%
- Authorize IT Purchases: 36%
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81% of DaniWeb visitors are involved in purchase decisions at their respective companies. Of those involved ...
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In-House Advertising Opportunities Available
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Free Link Swap
The easiest (and cheapest!) way to advertise your IT-related website on DaniWeb is to swap links with us in our Link Directory. In exchange for a single link back to any DaniWeb page from anywhere on your domain, we'll feature your site in your member profile, list your site in the directory, potentially feature your site on highly trafficked portal pages (based on the amount of traffic you send us through your link to DaniWeb), list your site in search results, and provide a dedicated page all about your site. Sometimes the best things in this world really are free!
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Newsletter Sponsorship
This is an exclusive campaign within a single issue of our monthly community digest email newsletter that mixes banner and contextual advertising. Enjoy a 2-3 paragraph testimonial about your product or service, written just for you by our newsletter editor, tech journalist, and community administrator, Davey, with a 468x60 banner ad for an additional branding opportunity. You'll enjoy being the only advertiser within the issue, which goes out to a double opt-in, very clean (no bounces) mailing list of over 200,000 IT professionals. For examples of previous issues, please reference our Newsletter Archive.
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Category-targeted Text Ad
This is an exclusive spot within one of our over 100 categories and subcategories. Your link will appear above the fold, directly beneath the navigation menu, on all pages sitewide within the category that you're sponsoring (across forums, tutorials, code snippets, blogs, and the link directory). In unique DaniWeb style, hovering over your link will present the user with a JavaScript-enhanced popup that contains either a screenshot of your website or a blurb about your company, product or service, and even a mini version of your company logo. Think of it as a targeted text ad with an additional graphical branding opportunity! Please reference our list of currently available categories. If a category you'd like to target appears taken, please be sure to contact us for availability.
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Media Campaigns
Enjoy traditional banner campaigns including leaderboards, skyscrapers, and rectangles. Leaderboards are always above the fold while rectangles are superbly blended into articles so that they always pop out to the readers. All campaigns include frequency capping so there are no wasted impressions on repeat traffic seeing your ad. GIF, Flash, and freeform HTML creatives are accepted, so you can be as creative as you'd like! Third-party ad servers are accepted. If tracking impressions and clicks isn't enough, we can track conversions for you as well. Various pricing models allow for you to select your optimal level of demographic targeting, up to three levels deep and across over 100 sub-categories. Geotargeting is available as well.
- Leaderboard - 728x90
- Skyscraper - 120x600
- Wide Skyscraper - 160x600
- Medium Rectangle - 300x250
- Rectangle - 336x280
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Roadblock Campaigns
DaniWeb has the ability to offer roadblock advertising campaigns, in which your campaign will simultaneously take over all media-based ad spots for 24 hours. Roadblock campaigns are available for our homepage, for all front door pages, or by category.
If you need more than the space of a single ad placement to get your message across, DaniWeb is pleased to be able to offer you the tandem ad, a counterpart to a roadblock. The tandem ad unit is a series of synchronized ads, such as a leaderboard and a rectangle, which always appear together in rotation.
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White Paper Downloads
Publish your company's white papers on DaniWeb and receive valuable contact information about all DaniWeb members who download your white papers. Information for each user is retained in our database so users don't have to fill out the form everytime they wish to download. The user information made available to you will be broken down into:
- First Name
- Last Name
- Mailing Address
- Phone Number
- Company
- Job Title / Position
- Influence Over Purchasing Decisions?
- Company Size
You can reach a sales representative at +1 516 625-8284 or via email
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Advertising Opportunities Available through our Partners
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NetShelter Technology Media - Large multi-site agency campaigns
DaniWeb has partnered with NetShelter to be included within their network of authority technology publishers, allowing DaniWeb to be offered as part of a large multi-site media campaign. This is ideal for agencies who want to put together a campaign to reach across some of the most influential authority sites in the industry all at once. Beyond banner opportunities are also available.
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Google AdWords - CPM and CPC-based text campaigns
DaniWeb has partnered with Google to offer text, graphical, and rich media ads through the Google AdWords program. If you'd like to take a self-service approach to advertising on DaniWeb, and have your campaign live within the hour, you can do so by setting up an AdWords Placement Targeted campaign. You'll be able to bid for placement on either a CPM or CPC basis across various channels on daniweb.com. All of our placements are exclusive to Google and optimized to ensure a high click thru rate so that you get the most bang for your buck. With only a $5 minimum, AdWords is optimal for advertisers with smaller budgets. Meanwhile, a half million monthly impressions, all in prime webpage real estate, caters to larger advertisers as well.
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IndustryBrains - CPC-based text campaigns
DaniWeb has partnered with IndustryBrains to offer CPC-based link sponsorships. You set the price you're willing to pay to have a buyer click through to your website, and it only takes a $100 spend to get started. In unique DaniWeb style, hovering over your link will present the user with a JavaScript-enhanced popup featuring your website's URL. IndustryBrains ad units are available throughout DaniWeb's content on our forums, tutorials, code snippets, and blogs. Campaigns can be targeted by category.
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Vibrant Media - In-text campaigns
DaniWeb has partnered with Vibrant Media to be our exclusive provider of in-text contextual advertising.
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Payment Information
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Please mail checks to:
DaniWeb LLC
1 Dawn Lane
Searingtown, NY 11507
1 Dawn Lane
Searingtown, NY 11507
Please send wire transfers to:
Please contact us for wire transfer information
Dani Horowitz | Phone: 516 625-8284 | Fax: 516 484-4281 | Email: cscgal@daniwebmail.com
Demographic information is based off of a third party survey of 1,903 respondents collected exclusively between the last two weeks of March 2007.
