Online advertising initiative targets dead people
Please support our Hardware and Software advertiser: Programming Forums
Apr 12th, 2008, 5:37 am
The New York Times is running a really funny story, but with serious implications, at the moment. It concerns how the online advertising targets particular groups of people using site tracking technology. Apparently, if you have AIDS, cancer or suffer from an erectile dysfunction then your movements will not be tracked in order to throw related advertising in your direction wherever you go. However, if you are dead then expect to be inundated with ads.
You can also expect to be targeted if you suffer from heart failure, warts and Parkinson’s disease – although not all at the same time one has to assume.
It all comes as part of a new Network Advertising Initiative proposal to distinguish between diseases when it comes to advertising, and specifically the behavioral targeting of users for advertising purposes.
It seems that it is an attempt at self-regulation in order to head off government mandates which could impose stricter rules following a Federal Trade Commission report last year. Let’s see what dead people have to say about that shall we…
You can also expect to be targeted if you suffer from heart failure, warts and Parkinson’s disease – although not all at the same time one has to assume.
It all comes as part of a new Network Advertising Initiative proposal to distinguish between diseases when it comes to advertising, and specifically the behavioral targeting of users for advertising purposes.
It seems that it is an attempt at self-regulation in order to head off government mandates which could impose stricter rules following a Federal Trade Commission report last year. Let’s see what dead people have to say about that shall we…
Tags: advertising death news
•
•
•
•
This blog entry was written by Davey Winder, staff writer aka happygeek. It has been filed under the Hardware and Software category. It has received 2,163 views, 0 comment(s), and 17 linkbacks. It was promoted to featured news status Apr 12th, 2008.
Related Blog Entries
- Yahoo Announces 'Green' Data Center Powered by Niagara Falls (1 Day Ago)
- Neverland is Your Virtual Linux Playground (1 Day Ago)
- Pink iPhone 3GS is hot stuff (1 Day Ago)
- Sarah Palin Hacked Off (2 Days Ago)
- Divorce Attorneys Using Social Media to Find Evidence (2 Days Ago)
Related Forum Threads
- Banner/Link Advertising on High Traffic Blogs (Ad Space for Sale)
- Banner/Link Advertising on High Traffic Blogs (Ad Space for Sale)
- Banner/link advertising on Adfunk Blogs (Ad Space for Sale)
- The 10th Planet (Geeks' Lounge)
- Advertising Spaces available [LIMITED TIME OFFER] Grab it as soon as possible !! (Ad Space for Sale)
- GamesXposed Advertising Campaign (Ad Space for Sale)


