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According to a story on Reuters, it appears that Google is planning on using their newfound acquisition of the DoubleClick ad server to launch a new (and free) Ad Manager service ... essentially providing a free ad server to publishers (mind you a service that mid to large size online publishers...
Read More | Mar 13th, 2008
The San Francisco Chronicle reports that Google has finally got the go ahead from European regulators to close the acquisition of DoubleClick for $3.1 billion. The deal has immediately been closed, therefore, as the decision by the European Commission removes the last hurdle standing in Google's...
Read More | Mar 11th, 2008
Yesterday I wrote that Google was ranked dead last in a national survey of Internet search engine companies when it comes to consumer privacy rights. I also notes how Congress was taking a closer look at Google's privacy practices, particularly in light of its proposed merger with Doubleclick.
Now...
Read More | Dec 13th, 2007 | Comments: 1 | Last Comment: Dec 15th, 2007
A recent study on the privacy rankings of big internet search engine providers reveals that Google might have some ‘splainin to do, especially if Congress gets its way. In the process, its proposed merger/buyout with Doubleclick might be in trouble.
First, Google’s privacy problems, as defined...
Read More | Dec 12th, 2007 | Comments: 2 | Last Comment: Dec 13th, 2007
Yahoo! has complained to the European Commission that Google's $3.1 billion acquisition of Doubleclick, the online advertising business, could reduce competition and ultimately push up pricing for European customers.
The fear, naturally enough considering that Google has always been in the...
Read More | Oct 14th, 2007 | Comments: 1 | Last Comment: Oct 14th, 2007
It's been a couple of years now that Google has been in the contextual advertising game, serving up ads not just in the search results, but also across the network of AdSense publishers. AdSense has since become a dream come true for many small publishers realizing they can make some cash from...
Read More | Apr 13th, 2007 | Comments: 4 | Last Comment: Apr 14th, 2007
