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Corporate marketers are paid to think five years ahead of the curve.
Like hockey great Wayne Gretzky, who once said that he didn't skate to to where the puck is, but "where it would be", today's marketers have to know where the consumer marketplace is going, not where it is right now.
Forrester...
Read More | Sep 10th, 2007 | Comments: 4 | Last Comment: Sep 11th, 2007
