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Yesterday a (slightly) risqué ad for JC Penney made the rounds on the internet. It depicted two teens getting ready for a date by timing how fast they could get dressed. At the end of the ad, the boy comes over to the girl’s house and they let the stern looking Mom know they are going to “hang...
Read More | Jun 25th, 2008 | Comments: 5 | Last Comment: Jun 28th, 2008
Is the press release dead? Earlier this month, Esther Schindler wrote in her You’re the Boss blog that “PR is broken. Social media might, might glue some of the parts back on.” To test this supposition, I spoke to David Meerman Scott, who is the author of the bestselling book The New Rules of...
Read More | May 21st, 2008 | Comments: 4 | Last Comment: May 23rd, 2008
