Everyone (kaninelupus) seems to getting quite annoyed at the fact that google looks at your personal information to get you the most relevant search results. But really i dont see a problem with that. Its not like there is a google employee that is sitting there checking out your personal information and writing it down to blackmail you with it later.
The issue is the poor security protocols in place to KEEP that data private. Given that they have already had leaks, what would stop the determined hacker went for that data in a serious fashion?
The other issue I have is that there is no "opt out" option. For example, when you sign up on almost any forum, or sign up for Hotmail, you get the option NOT to get newsletters, company adverts etc. When it comes to Google, there
is no opt out option... if you use their products, consent is automatically given, not only to accept the adverts, but also for them to mine and store any personal stats and info they can so they can specifically tailor what ads they hit you with.
I'm sorry, but I find that completely unacceptable. If I get a private/personal email, I don't like the thought that ANYONE (either a real person or some automated application) can just sift through that email.