Why is it you never see the headline "Psychic Wins Lottery"?
That would not appeal to their sense of morality. They make their money from fleecing the desperate, bereaved and gullible, which is highly moral.
BTW:
James Randi is brilliant at exposing these opportunists.
https://www.youtube.com/watch?v=2MFAvH8m8aI
I'm going to see Derren Brown in Cardiff in 2 weeks - so excited!!!. For those of you who don't know him, an example: