Here are just a few pointers:
Fast download time...
...regularly updated, original and well-focussed, keyword-savvy content...
...a lot of back up material on other easily navigable pages (so the visitor feels you really are an expert on the subject!)...
...something to encourage visitor participation (survey, questionnaire with a freebie for filling it in)...
...a form for the visitor to sign up to your newsletter (you do have a newsletter, don't you???)...
It will also benefit from:
...a unique selling proposition...
...a personal touch...
...contact details...
...an about me page...
...credible testimonials...
Reputation Points: 10
Solved Threads: 1
Junior Poster in Training
Offline 62 posts
since Aug 2007