Here are 5 finest email marketing practices for 2023:
Personalization: Use subscriber data to personalize the subject line, greeting, and content of your emails for a more targeted and relevant experience.
Mobile optimization: Ensure that your emails are optimized for viewing on mobile devices, as a majority of email opens now occur on mobile.
Segmentation: Divide your email list into smaller groups based on subscriber behavior, preferences, or demographics to send more targeted and relevant emails.
A/B testing: Conduct A/B tests to determine the most effective subject lines, send times, and content for your audience.
Interactivity: Incorporate interactive elements, such as quizzes, polls, and gamification, to engage your subscribers and encourage them to interact with your brand.
By implementing these practices, you can improve the effectiveness and relevance of your email marketing campaigns, leading to higher open and click-through rates, and ultimately, better ROI.