MktgRob 7 Nearly a Posting Virtuoso

While poking around on Mashable I came across Blippr. It is a platform that allows you to log on and post reviews and discuss books, movies, games, music and apps with others. With a nod towards the Twitter model, reviews are limited to 160 characters or less. Now, this seems like a great resource for people who work for companies that manufacture any of those items and wants to get some buzz for those products. Does anyone use Blippr as part of their Social Network Marketing program?