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Social Media and Corporate America - A love-hate relationship
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Join Date: May 2009
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Mashable is reporting that the results of a survey of 1.400 CIOs from companies with 100+ employees (conducted by Robert Half Associates) show that over 50% of companies totally block employees from accessing Facebook, Twitter and MySpace while at work. Of the companies that do not block access, 10% limit the use by employees for business reasons only and the rest have no restrictions. Also, of the companies that allow unfettered social media access, 8% have fired staff for abusing the privilige.
What does this all mean. One can make the broad assumption that adoption of Social Media in the business world is almost 50% but that would be a bit of a stretch because it appears that the specific question about use of social media as a business tool was not asked. I think these numbers will change in time to reflect broader acceptance of social media as a business tool but I doubt it will get beyond 65% because I feel that there are some industries out there that view social media as more of a hinderance than a tool. What do you think?
What does this all mean. One can make the broad assumption that adoption of Social Media in the business world is almost 50% but that would be a bit of a stretch because it appears that the specific question about use of social media as a business tool was not asked. I think these numbers will change in time to reflect broader acceptance of social media as a business tool but I doubt it will get beyond 65% because I feel that there are some industries out there that view social media as more of a hinderance than a tool. What do you think?
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#3 Oct 6th, 2009
There are ways to limit use of social media within the office environment so that it is used solely to serve the business interests. It is a nice, if somewhat utopian thought, that social media should remain for personal use only but the very nature of business is to go where the people are and market your products to potential customers.
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#4 Oct 7th, 2009
I do agree about the marketing idea and using social media is an ideal tool. My comment was not aimed at opposing the idea but at human nature when working. People tend to forget the reason why they receive a salary at the end of the month, because just using a couple of minutes checking for message in facebook (twitter, etc) becomes a lot more than a couple of minutes. Productivity suffers. Used in the right way, there is no problem but not during office hours.
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#5 Oct 11th, 2009
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I do agree about the marketing idea and using social media is an ideal tool. My comment was not aimed at opposing the idea but at human nature when working. People tend to forget the reason why they receive a salary at the end of the month, because just using a couple of minutes checking for message in facebook (twitter, etc) becomes a lot more than a couple of minutes. Productivity suffers. Used in the right way, there is no problem but not during office hours.
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