Hello Brian

You can look at links, as these are a big element in getting good results with the search engines.

2 free resources that I use are an e-book, and a link exchange service (that runs automatically).

The e-book is Make Your Links Work, available for free from SiteSell. And the service I've joined is Value Exchange (also from SiteSell) - you register with VE, and then the robot goes out and finds related sites; you then receive e-mail notifications of the sites found, and can choose to contact the webmasters or not. Great little service this.

Then, of course, creating original keyword focused content is a great way to get recognized at the search engines.

Hope that helps.

Don't forget Deep Linking!

Deep Linking is where you link each of your related articles aside from your homepage. This can help your single pages rank much higher for that keyword.

By doing this (linking each of your related articles), search engines will know that you have a lot of good content.

That is why, it is not a good idea to always link it to your homepage because search engines will think that you don’t have much content because it always link to your homepage.

1st write a onpage related your site pages
2nd content is uniques
3rd is site navigation best performance
4th is keywords prominant, density etc.
5th check a all meta tag according search engin crawler
6th title tag in add a most important keywords density and prominant.

I agree with you and do
1. SMO
2. PPC

You need to Build Links Intelligently!

Inbound links are the basis of search engines on how well a site will rank that is why it is important to get a lot of backlinks as much as you can.

Always go for quality over quantity, which means that you should look for related links than getting a lot of links but are not related. You should also consider submitting to search engines and directories.

Blog creating and Promoting

Try Squidoo.com

Set up a single page at squidoo.com and include as many do-follow links as you can. But keep in mind that over linking will hurt you. The best strategy is to have a much larger ratio of quality content than links.