How do you figure out how much your ad property is worth?

Please support our Advertising Sales Strategies advertiser: Get a Free Online Advertising Analysis!
Reply

•
•
Join Date: Feb 2008
Posts: 469
Reputation: tiger86 is an unknown quantity at this point 
Solved Threads: 10
tiger86's Avatar
tiger86 tiger86 is offline Offline
Posting Pro in Training

How do you figure out how much your ad property is worth?

 
0
  #1
Oct 16th, 2009
Hey;
How do you figure out how much you should be able to charge advertisers to advertise on your site? I am not going to use adsense or any of the other "pre-made ad systems" so any feedback would really be appreciated.
If I helped you I would appreciate it if you would give me some reputation.
Follow the new Social Network Planet Zuda On twitter. Planet Zuda should go live sometime in 2010.
Reply With Quote Quick reply to this message  
•
•
Join Date: May 2009
Posts: 217
Reputation: redesignunit is an unknown quantity at this point 
Solved Threads: 4
redesignunit redesignunit is offline Offline
Posting Whiz in Training
 
0
  #2
Oct 16th, 2009
We are just charge $250 per month
Professional Web Design, Custom Website Design
Reply With Quote Quick reply to this message  
•
•
Join Date: Oct 2009
Posts: 221
Reputation: jay 11 is an unknown quantity at this point 
Solved Threads: 6
Moderator
jay 11's Avatar
jay 11 jay 11 is online now Online
The Dude Abides
 
0
  #3
Oct 16th, 2009
•
•
•
•
Originally Posted by tiger86 View Post
Hey;
How do you figure out how much you should be able to charge advertisers to advertise on your site? I am not going to use adsense or any of the other "pre-made ad systems" so any feedback would really be appreciated.
Did you get any offers yet? Sometimes, the best way to figure out how much to charge is to find out how much people are willing to pay.

Aim high at first... you can always negotiate and come down.

Also - ask yourself (with all bias aside) "how much you would pay?" Take in account the traffic of the website and the target audience. Another way - is to find out what your competitors charge for advertising and how they compare (in traffic and quality) to your business/website.
Reply With Quote Quick reply to this message  
•
•
Join Date: Feb 2008
Posts: 469
Reputation: tiger86 is an unknown quantity at this point 
Solved Threads: 10
tiger86's Avatar
tiger86 tiger86 is offline Offline
Posting Pro in Training
 
0
  #4
Oct 20th, 2009
I'm trying to find out what the going rate for social networks are. I haven't launched mine yet because I'm working on it very hard so it will be at it's best when it launches. I just want to have a good idea of how much my property might be worth and how to judge its value (views, hits, unique visitors, accounts, etc.)
Thanks for all the replies.
If I helped you I would appreciate it if you would give me some reputation.
Follow the new Social Network Planet Zuda On twitter. Planet Zuda should go live sometime in 2010.
Reply With Quote Quick reply to this message  
•
•
Join Date: Jun 2009
Posts: 51
Reputation: shubh09 is an unknown quantity at this point 
Solved Threads: 0
shubh09 shubh09 is offline Offline
Junior Poster in Training
 
1
  #5
Oct 20th, 2009
A truly fair seller could get appraisals done by a few different people, and take the average of the values. Keep in mind, however, appraisals can be very expensive and are at best a guesstimate as to what a property is worth. Unfortunately, appraisers can be swayed to appraise higher or lower if there is any sort of personal interest of the appraiser, or possibly a relationship between the seller and appraiser.
Outsourcing trends
http://pragmaticoutsourcing.com/
Reply With Quote Quick reply to this message  
•
•
Join Date: Oct 2009
Posts: 2
Reputation: prickleen is an unknown quantity at this point 
Solved Threads: 0
prickleen prickleen is offline Offline
Newbie Poster
 
0
  #6
Oct 21st, 2009
•
•
•
•
Originally Posted by shubh09 View Post
A truly fair seller could get appraisals done by a few different people, and take the average of the values. Keep in mind, however, appraisals can be very expensive and are at best a guesstimate as to what a property is worth. Unfortunately, appraisers can be swayed to appraise higher or lower if there is any sort of personal interest of the appraiser, or possibly a relationship between the seller and appraiser.
It depends on what product you gonna advertise if it is a very demanding product obviously the rate wil go high.
Cheers.
Advance your career with Pharmacies jobs & Pharmacy jobs London
Reply With Quote Quick reply to this message  
•
•
Join Date: Sep 2009
Posts: 49
Reputation: newviewit.com is an unknown quantity at this point 
Solved Threads: 0
newviewit.com's Avatar
newviewit.com newviewit.com is offline Offline
Light Poster
 
0
  #7
27 Days Ago
All depends on your target market, keywords and industry.

Good benchmark would be to check the CPC at Adwords. Then research the competition and see what they're charging.

If you're in a completely unique market then possible start an auction for your ad space
-- :) --
New View Media - Custom Website Design
Custom Website Design & Marketing = Strategic Business!
Reply With Quote Quick reply to this message  
•
•
Join Date: Nov 2009
Posts: 2
Reputation: lalitminley is an unknown quantity at this point 
Solved Threads: 0
lalitminley lalitminley is offline Offline
Newbie Poster
 
0
  #8
27 Days Ago
Well it depends how much traffic you have on your site and how much advertiser is earning, if you are a newer charge less, and with time you will be popular and have maximum traffic and advertiser is earning revenues because of your site charge more
home décor
home décor
Reply With Quote Quick reply to this message  
•
•
Join Date: Feb 2008
Posts: 469
Reputation: tiger86 is an unknown quantity at this point 
Solved Threads: 10
tiger86's Avatar
tiger86 tiger86 is offline Offline
Posting Pro in Training
 
0
  #9
19 Days Ago
•
•
•
•
Originally Posted by lalitminley View Post
Well it depends how much traffic you have on your site and how much advertiser is earning, if you are a newer charge less, and with time you will be popular and have maximum traffic and advertiser is earning revenues because of your site charge more
I feel that I can say a little about my site. It is a new breed of social networking. I'm pre-marketing it on twitter {link snip} while I work like crazy on my ubuntu programming. If this new information can help give me advice on pricing please post.
Last edited by jay 11; 19 Days Ago at 9:33 pm. Reason: snip link
If I helped you I would appreciate it if you would give me some reputation.
Follow the new Social Network Planet Zuda On twitter. Planet Zuda should go live sometime in 2010.
Reply With Quote Quick reply to this message  
Reply

Quick Reply to Thread
•
•
•
•
•
•
•
•
Message:
•
•
•
•



Similar Threads
Other Threads in the Advertising Sales Strategies Forum


Views: 1215 | Replies: 8
Thread Tools Search this Thread



Tag cloud for Advertising Sales Strategies
accounting adspostjobs advertising advertisingspend applicationreengineering behavioral blackberry brand broadband broadcasting bt budgets business cfo cheapwebsite coupons death digg directtv doubleclick downloads echostar emailmarketing emailsegmentation excel facebook foreclosures forrester funding gartner google googleadsensesetup homesales isp law microsoft monetisation music myspace neisen news nielsen nokia oil olympics onlineads onlineadspending onlineadvertising outsourcing phorm privacy programming recession retailsales retargeting richmedia richmediaads sales saleslistsonline siriusxm snoop socialadvertising2.0 software softwaredevelopment spy standards steveballmer stocks strategyforadsenserevenu streaming survey systemintegration targeting technology tv uk verizon web websiteforgoogleadsense wikipedia yahoo! youtube
About Us | Contact Us | Advertise | DaniWeb | Acceptable Use Policy | RSS Feed

©2003 - 2009 DaniWeb® LLC