How do you analyze PPC data?

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How do you analyze PPC data?

 
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22 Days Ago
After running a Google campaign, you will get a long data report. Other than looking for the obvious, CTR, what else do you look for, both from a tatical and strategic level?
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22 Days Ago
Originally Posted by InsightsDigital View Post
After running a Google campaign, you will get a long data report. Other than looking for the obvious, CTR, what else do you look for, both from a tatical and strategic level?
The most important metric to measure the performance of your campaign are the no of conversions and cost per conversion.
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Thanks. Definitely conversions as well as cost per click.
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