There are a whole lot of tricks and effectively using them depends on what your sites is, level of competition, and other things you might want to promote.

The list they gave is actually most of the tricks, but I bet you won't have the time to do it all so I suggest you research a bot about those tricks and find out which one can be used in your site effectively.

Or you can always outsource if you have funds.

you can find anything in google. just search anything about SEO tips and you'll see a lot of information about it.

This garble of incoherent industry specific phrases doesn't mean anything to me.

You've got to concentrate on optimizing the optimizable web page components. Nothing else. Simple. Write a Title and craft a paragraph, then name an image etc.

When building links or creating back links, always remember to get back links on relevant and DoFollow sites. Google gives more value on the quality compared to those irrelevant sites that you are getting. Quality is better than quantity right?