Am very new to this concept can anyone point me in the right direction? :p

link swapping is trading links.

most link swaps are sketch as few people do most of the link swaps using numerous low quality sites.

there are lots of fine details to link swaps, although they do not have much to do with pay per click advertising

Link swapping is a great way to drive targeted traffic to your site. Here are some good networks to join so that you can scout out some related web sites that are also interested in exchanging links.

http://www.linkmarket.net - this one is my favorite
http://www.linkmetro.com
http://www.linkpartners.com

- Best of Luck!

You can search for other related sites that want to exchange links.
<URL SNIPPED>

1. Only swap relevant links
2. Links should serve your visitors, not the search engines
3. Link exchanges are much less effective than pursuing one way in bound links

Link swaping is where you put another websites link on your site an they will put your link on there website.

But yes only try and link to relevent sites to yours and the higher the pagerank the better aswell.

Good Luck

/Dani casually reminds everyone that no site specific talk (even if it's not your own site) is permitted in the Internet Marketing forums with the exception of Site-Specific Questions and the Webmaster Marketplace. - Remember, Site-Specific Questions isn't just for site reviews!