nameslot - the domain I went with isn't a keyword friendly one. MSN Search and a few others have indexed it fine which I'm pretty happy with. Google has got just the url indexed and nothing else.

However, I'm very proud of the name and the marketing around it. Unlike a lot of sites the domain and image will be used more offline than online, so hopefully it won't have too bigger impact.

Dani - I know exactly where you're coming from. I've had the same problem with my forum before.

I still go with 'Content is King', so will obviously be making content the big thing (with Apache mod_rewrite). Hopefully people would be searching for something that wouldn't be in the domain anyway, like a certain bit of equipment or a format. Neither of these would be in the domain - so hopefully with /formats/rgb/ on the end of the domain it'll work out.