I store things in it using full text

I store it using a variable like so

$value = '<b><center><fontcolor= "blue">This is the formated text</b></center></font>';
$query = "instert into table ('$value')";
mysql_query($query);


I use formated text alot for my forum.

Also it is possible to simply output it the text using concatenated strings with php. Its up to what you're using the text for.