How could I promote a women forum?

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Re: How could I promote a women forum?

 
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  #11
Apr 18th, 2006
Well, an update.

I got myself an ADWORDS ACCOUNT ... woohoo ...

Well, I have a Visa Electron card for my salary. Got to the bank today and placed the adsense check I got from google (150 USD, not much, but it's a monthly wage in Romania, so it's good) and asked the woman there if I could use my card for abroad payments. She said yes.

20 minutes ago I entered adwords and put my details there .. Looks like it worked. I have a 30 USD budget set (100 RON, our currency) and I hope it won't go more than that). Now I am looking forward to seeing some results ... if any

Will keep you posted. Am so thrilled now
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Re: How could I promote a women forum?

 
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  #12
Apr 18th, 2006
Wow, if you're actually going to do it, let me give you some tips.

First, you can blow your whole budget in an hour, if you pick keywords that are too broad. If that happens, it's not a total loss, because you WILL get traffic to your site. You'll get your money's worth. But getting traffic in a big burst is not ideal. Getting traffic steadily is much better.

So if you have a budget of $30, make sure it's spread out and can't all be blown in an afternoon. Google will let you set the budget to $1/day, for example. You've probably already done that.

Next, pick VERY focused keywords. And custom-tailor you ads to those keywords. I work with one company that spends $250/day on ads -- they just picked the keyword "Java" and they run a generic ad for programmers. That's not going to get good results. But they spend so much money that they're bound to get a few hits, so they're happy. In your case, you want to be much more careful. Instead of a keyword such as women, try "careers for women" all in quotes. And then make your ad speak to that. So if someone searched for "careers for women" your ad might say, "come discuss careers for women at our women-only discussion forum."

It's better to create 30 narrowly-focused ads than 3 broadly-focused ones.

Next, be sure to use geo-targeting. In the Google Adwords settings, you can specify that your ad only appear for a specific location. So if you see Romania in the list, and think that you'd get better results if you focus on people who speak your language and know the area, then you should definitely target that location.

Lastly, try not to be hugely stingy with the amount you pay per click. I used to specify that I wouldn't pay more than 20 cents. The problem with that is that your ad usually runs at the bottom of the list, which means it gets clicked very little. And if your clicks are too low, Google will stop your ad. So I found that running the ads at 30 or 40 cents each was enough to keep my ads high (although sometimes, my ad wasn't #1), and thus, I got a lot of clicks.

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Re: How could I promote a women forum?

 
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  #13
Apr 19th, 2006
Well, in short its all about targeting, your campaign should be targeted to following sites;

jwellery
fashion/ Modelling
recipe
cosmetic
dating
women health
work at home
housewares
Matrimonials
pregnancy
parenting
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Re: How could I promote a women forum?

 
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May 17th, 2006
WHoooaa! $2000 a month? For which site? This one???
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Re: How could I promote a women forum?

 
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May 17th, 2006
Originally Posted by SolePM.com
WHoooaa! $2000 a month? For which site? This one???
Might have misplaced a zero somewhere? :p
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Re: How could I promote a women forum?

 
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May 18th, 2006
Originally Posted by SolePM.com
WHoooaa! $2000 a month? For which site? This one???
_____________________________________________________________

Select most suited site from the list and distribute that much amount equally to all.
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Re: How could I promote a women forum?

 
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May 20th, 2006
Yes, this one. Hehe.
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Re: How could I promote a women forum?

 
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May 23rd, 2006
You just really analyze what hystersisters.com and girlsgetgoing.com is doing.. They do it very well!
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Re: How could I promote a women forum?

 
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May 24th, 2006
Shhh!! NO site specific talk in this forum. (To encourage stimulating anonymous discussion of business practices and to encourage people posting to learn from each other and not because they have second agendas.)
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Re: How could I promote a women forum?

 
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  #20
Jun 9th, 2006
Well, I had a month of Adwords going on. Not a lot of visits, but it did get some traffic. I have posted a lot and had some new members join. They are posting too, and it seems we're starting to have a community.

Will keep you posted
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