I definitely agree that one way targeted links are simply the best. This is especially true if you can get links within body content instead of in the footer or something.

One-way RELEVANT links are by far the best way to increase a very important PR and search engine ranking. I can-not stress enough how important it is to get one-way links. It's not easy, but there are sites out there that will give them out free as long as you add some links to your homepage (how the sytems work).

That sounds more like a "reciprocal link" than a "one-way".

Yes, "PageRank" is based on links pointing to a page.

Actually, you are quite wrong. Reciprocal linking is where SiteA links to SiteB and SiteB links to SiteA. What I am talking about is where SiteA links to SiteB and SiteB links to SiteC and so forth and so on (no sites point to each other). That is one-way linking and is the most effective linking that can take place to increase PR.


Avalon

My misunderstanding. I was under the impression that the homepage link you mentioned was the reciprocal link.