Position Summary

This position is responsible for developing effective, executable, ROI-driven interactive marketing campaign plans. The Strategic Planner provides an insight-driven perspective on interactive marketing strategy and campaign execution that is based on analytics, customer research, and analysis of previous programs. The Strategic Planner reports directly to the VP, Strategy & Planning, and works closely with the agency’s account management and creative teams

Major Functions

• Possess a solid understanding of our clients' business models and current industry trends
• Develop strategic briefs/plans and project implementation documents, gain client approval, and handoff to agency account and creative teams for execution
• Provide constructive evaluation of creative briefs and campaign deliverables to ensure consistent,
on-strategy execution across all components
• Develop customer personas; leverage personas for effective online media and Web site plans
• Act as a consultative resource “subject matter expert” for our clients’ interactive marketing campaigns, leveraging online media creative, SEM and SEO, and email vehicles, and the strategic/financial implications of those choices
• Develop Web site user experience strategies, including information design, content strategy and leg-generation tactics
• Lead Web site Usability testing across all phase of site development
• Distill research and analytic findings; explain their strategic/tactical marketing implications and how they can be used to create effective and efficient interactive marketing strategies; Report Website performance analytics and ROI modeling
• Keep senior management fully informed of account activity, challenges and opportunities


Knowledge & Skills


• Bachelor’s degree in marketing; MS in Marketing or MBA highly preferred
• 6-8 years experience in an interactive account management and/or interactive strategic planning role within an agency, or as a brand marketer for a company’s line of business in a client environment
• Pharmaceutical marketing campaign experience highly valuable
• Proven ability to understand, synthesize, and distill marketing insights and campaign results
• A solid understanding of consumer and enterprise customer contact management strategies
• Exceptional verbal, written, analytic and project management skills
• Capable of developing solid, reasoned recommendations in a hands-on direct responsibility mode
• Team player with the necessary interpersonal skills to coordinate various agency departments
• Maturity and judgment to represent the agency in a polished, intelligent, professional manner


Please contact: tekworks@davd.net via e-mail. Attach your resume/CV to a short intro about yourself. Looking forward to reading your responses.