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Why Is It Good Not To Be #1?

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Re: Why Is It Good Not To Be #1?

  #3  
Jan 24th, 2007
Suppose there's a very popular keyword and a Google search results in eight sponsored listings being displayed to the right. The very first spot gets the best CTR. However, the very last spot also gets a pretty decent CTR since when people skim, they often read the first and read the last and miss the middle. Therefore, spot #8 might be just a tad bit lower CTR than spot #1 but a whole lot cheaper.
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