besides SEOing? have any design or feature considerations?

...

to answer your question though, SEOing is not to useful for 95% of small businesses who will never compete on the open search engine market. AND my thoughts have always been if you have a store with something that valuable, you will receive SE results that represent that. Flash or no flash, have a classy, well established business with products people want, then you will get the good old fashioned hits, every other tactic to get better placement is just smoke screen.

blah blah, I"m bantering on, this is always a never ending back and forth battle about flash SEOing, some industries just like flash...

perhaps in future releases, there will be a feasible release where flash can be SEO'd as powerfully as standard pages...