this is what i do. i seo before i build also making a user friendly site at the same time. i do this because this allows me to save the names of the pages, site structure and site description.

some major search engines use meta-tag descriptions when displaying a search query's results, it's important to write a meta-tag description that accomplishes two goals:

• Help obtain a good ranking in search engines that use meta tags to determine relevancy
• Elicit a call to action, that is, encourage people to click the link to your Web page