Well, for me, I don't buy the first thing I see. I can understand that position one and two is wonderful and you get hits, but for conversion sake I think it may be better to be a little down the line. The reason why I say this is because people like to shop around. Site #8 might have more detail than site #1 on a product or service and a little more detail on a product would get me to buy what is on the ad at #8 position. Do you know what I'm trying to say?