For awhile, I chose to use ValueClick banners as an alternative to AdSense, when AdSense was just showing PSAs. I created a file called valueclick.html and all I put on it was the ValueClick javascript code - and I gave it the page title: ValueClick - AdSense Alternative. I then set up AdSense to use that file.

To my surprise, that valueclick.html page is now #1 in the Google SERPS for the keyword "adsense alternative" !! How funny is that ??