You guys are not thinking strait. If google made a phone that was supported by advertising, it would be minimal. Sound advertising would not be part of if because no one would like that. Even if the phone isn't free, the service will be, because google will by the 700MHz broadband spectrum which they'll use and become a phone provider. I agree with binoj_daniel on Surface. It's incredible how they managed to create that amazing technology. It's original and looks very promising. I don't think apple will beat that.

jbennet, MS making a phone might not be a good idea. windows ce is buggy and crashes often.