Hello there! I am about to launch a dating website targeting single Western men who are seeking to establish meaningful/casual relationships with Eastern European/Asian women. We are also offering customized tours for those willing to meet their cyber date in her country. My question is how to attract men to my website and actually make them become paid members. According to my research, the majority of men who register on this type of websites are from Europe, while Americans make only about 20% of it. While I probably can target American men by placing ads in local newspapers, how do I get to European/Australian men? Also, since men will register only if they see a substantial number of women on the site, how do I get women registered if I don't have any men?

Thank you in advance for your replies.