Hi,

I have a question that has sort of been brought up here many times, but all i could find is people asking it specifically about PR and I'd like an approach from a more 'general SEO point of view'...

Say I have a site about bowling and i want my home page to rank well for this word. I know that I should use "bowling" as an anchor text of internal links on pages throughout my site (linking to the home page). Now the question is, do I do that with EVERY occurrence of "Bowling" or just with the first one on each page? Will 5 links from page A to homepage be better than just one? Or maybe i Should do more than one, but not too many? like 2,3?

Also, same question in regards to links from other sites. If I write an article about bowling on another site, and i could use HTML freely, should I just use the first occurrence of 'bowling' to link to my site, some, or all of them?

Thanks