Best Way to Manage a High Number of Keywords

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Best Way to Manage a High Number of Keywords

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Join Date: Feb 2008

Posts: 9

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kory27

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Best Way to Manage a High Number of Keywords

Apr 30th, 2008

Hello All,

I have maintained yahoo/google campaigns for 6+ years, with less than 2K terms. I am about to launch new campaigns with 50K+ terms, all unique. Now, I have always liked maintaining the ad on the keyword level to maintain the most control over the amount spent and ROI. Of course, I group them by ad group, but still, this is a lot of keywords.

Does anyone have a recommendation or strategy to most efficiently and effectively manage this number of keywords? I am hesitant to do a match that any search with my primary keyword "posters" contains b/c it gives me very little keyword focused attention.

Thanks in advance.