I am sure you have found out the basic of search engine opitmisation by now by reading responses in this post and also by your own research on search engine optimisation. This is OK form a technical point of view. However as you have hired someone to work on search engine optimisation on your behalf, I am assuming you are looking at it from a business point view. As such it will important to consider what task arrangements you have established with the SEO person you have hired to the do the search engine optimisation for your website . Is it a per month set up where he or she will put in a certain of amount of hours or is it a one off fee for certain tasks.

In either case you should ask him to outline exactly the tasks that he wishes to undertake. Weigh these tasks against your own knowledge on SEO techniques that is very easy to research online. his should give you a good idea of the campaign. Make sure you study the current website usage patterns using Google analytics. You can then evaluate your websites statistics every six to eight weeks or so to measure the impact of the Search engine optimisation tasks undertaken by the person you have hired.