I have started as a SEO executive with an Indian Company and and want to understand what's SEO all about, kindly help me with inputs.


Thanks!

Hmm well first off, why did you start as an SEO executive if you don't know anything about SEO?

That aside, here are some great resources for to read.

www.seomoz.org

www.searchenginejournal.com

www.searchengineland.com

www.mattcutts.com/blog

those are some great sites with content that will help you a lot.

Honestly, I would advise you to find another position. You can read all the SEO books and websites but that will not make you an expert. All you will be doing is copying someone else and you don't even know if they are really experts or faking it like you will be doing. Experience is the best teacher when it comes to this area. Yes, there are some credible resources but how can you legitimately provide a service that you know absolutely nothing about?

Best to read as much as you can.
Forums, books, articles, and the like.

Increase many backlink to your site by exchange links, submit to search engines & web directories. These way are good for your site

I wouldn't take this to heart too much.

there are a lot of different opinions out there, including mine, but I wouldn't say that submitting your site everywhere is the best idea.

Seo is s process to optimize a website to get high result in SERP. To get started study website then make a list of keyword related to your targeted service and product. Put your most important keywords in title, description and in body contents.

I am sure you have found out the basic of search engine opitmisation by now by reading responses in this post and also by your own research on search engine optimisation. This is OK form a technical point of view. However as you have hired someone to work on search engine optimisation on your behalf, I am assuming you are looking at it from a business point view. As such it will important to consider what task arrangements you have established with the SEO person you have hired to the do the search engine optimisation for your website . Is it a per month set up where he or she will put in a certain of amount of hours or is it a one off fee for certain tasks.

In either case you should ask him to outline exactly the tasks that he wishes to undertake. Weigh these tasks against your own knowledge on SEO techniques that is very easy to research online. his should give you a good idea of the campaign. Make sure you study the current website usage patterns using Google analytics. You can then evaluate your websites statistics every six to eight weeks or so to measure the impact of the Search engine optimisation tasks undertaken by the person you have hired.

Read lots of forums and articles on SEO.
Good luck!

I've started as a brain surgeon in Ajax and want to know about what type of training I might need.