actually this might look better
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<h1 style="color: purple; /*insert hex color */">Your Holiday Special from Exotic Publishing </h1>
<p>While everyone is spending tons of money on gifts for the holidays, here is your chance to save with Exotic Publishing.</p>
<p> Just click on the link below to purchase your "How to Become an Escort" e-book and save your 15% for a Limited Time Offer.</p>
<p style="margin: 1em 0;"> <a href="http://www.ewebcart.com/cgi-bin/cart.pl?merchant=3107&add=1&item_id=20">Add to Cart</a></p>
<p>From all of us at Exotic Publishing, we wish you a Happy & Healthy Holiday Season. </p>
<p style="margin: 1em 0;">Michelle<br>
Exotic Publishing</p>
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