I think the best way to market a website is through online marketing. There are many ways to drive traffic to your website, but you do need to choose carefully. However, as what was previously mentioned, I do agree that if you are also targeting your locals, then perhaps some print advertising would do as well.

what if you do both.., make a website out of it and post it on the ads as well.. im sure you'll get better results...

I own several companies and my forte is in sales and marketing and I find that most people are not getting good results from print ads anymore.
Most people that are online are using the internet for everything. I personally have not used a phone book or newspaper in several years. I google everything.
If you want to test print media, I suggest using a coupon that people have to return so you can see how effective it really is.
I am very excited about a new way to advertise online to reach your local market by their zip code and it will show up high in google and you don't have to pay for the clicks.
You pay for 2 key words and select the zipcodes and you can also have a coupon online, videos, whatever you want. You don't even need a website, but if you have 1 they can click from the ad to your site.
My other suggestion is joining the local chamber of commerce and networking. I find word of mouth adv is the very best and it does not cost anything.
If you want further info please e-mail me. Hope this helps!

Internet is becoming the best route to go. I just read a report off Globalspec that said 46% of people use 6+ hours worth of internet at work each week. Also, it said that there have been rapid declines in magazine ads, direct mail, and trade shows (this may just be for the manufacturing industry, but i think it's kind of a global trend either way)... and increased usage of company websites, search engines, online catalogs, industry trade publications, etc..

The power of the internet to advertise free is your best shot,Newspapers and other offline prints can't hold up to the internet if you know what your doing,So I would try the internet

i worked as a webmaster in the company with 14 sites, different styles and products. There were insurance company, several salons of cars, logistics and others. On some buisneces we were making print advertising i magazine for several years - and there were no rezult. Not a man called from it. And just in two months after the site was ready there were about five contracts from it.

It was really very clear and undrstandable

I strongly believe in internet advertising, you can't brand your business world wide with a newspaper ad. With the internet you can kill two birds with one stone, using local geo targeting and also have the option of the WWW. hope this helps someone out their.

The internet is a great resource, that if you don't use, will be a missed opportunity. But on the other hand, you shouldn't abandon print media altogether, because not everyone has integrated the web into their lives 24/7, in fact many still have not. I know if I were to look for a new place right now...the first thing I would do would be check local listings. Why? Well, unless a website is very credible-looking, I trust print media more for real estate, and local leads as well.

Today is the world of Internet, and you better market your service thru advertising on web. I don't trust printmedia much. Through printmedia you can reach upto a limited human readers, but through internet marketing you can reach each corner of the world and can get more benefits from it.

Indeed, Internet is the way to go. However if you want to target your local market you need to give some importance to the Print Media. It all depends on the what type of customers you want to target.