Though Google constantly updates its algorithms, Google's PageRank is considered a very important SEO indicator. In your experience, have you witnessed situations where it made you think otherwise?

I think Page rank is not an seo indicator...

because i have seen many website which have top ranking with their respective keywords even though they dnt have fair pr..


so i would like to say that pr is only the value of your website from the Google point of view...

Still it has some value IMO otherwise google should have discontinued it.

PageRank is like a carrot dangling on a stick in front of a mule. It didn't take Internet marketer long to realize that it was easy to convince their clients of their "superb" SEO service because they can pump up a little green bar with volumes of useless links.

Once upon a time PageRank played a significant role in ranking web pages in the results pages, but it wasn't long lasting and even the techies at the Googleplex must of been amazed at the extent of the search engine manipulation they helped create with this dinosaur.

As mentioned earlier, PageRank hasn't much of a role anymore when it comes to ranking webpages, it's role is almost exclusively used as leverage that marketers use to exploit potential clients.

Why does Google insist on keeping it active? I don't think anyone really knows (including Google itself) what the search engine is doing anymore. As long as their corporate bottom line gets met and they have dividends and Adsense money to spread around the globe then we'll all just keeping searching and advertising through it; kinda' like a modern day waltz; we all just keep on dancing together through the night ... the illusions are intoxicating ...

Is PR over rated - Hugely.

Page Rank comes under the heading of 'dazzle them with detail and baffle them with bulls**t'. It means nothing to SEO but it could be used to justify your fee/salary or to help you get some more. Other than that, no significance.

Are any of these websites in competitive niches?

No Page rank become important when you want to be at number one sometime, otherwise it's ok if you do not get a high page rank.

yes open google.co.uk and then social network platform and watch brandstation.tv just done it's SEO and still performing well against there main keywords it was at top against many keywords but there CTO made many changes in title description etc so now it is against only one in top ten.

I checked out the site you'd suggested. Despite their optimization efforts, it isn't ranking well for competitive keywords. It is, however, ranking well for non-competitive ones.

The assigned PR rating seems fairly reasonable.

Is it your site?