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Sharing SEO strategy across the enterprise
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I just read a blog post where the author states that to maximize your SEO efforts, and the benefits as well, the SEO specialist or team inside an organization should share the SEO strategy with a number of different parties within the enterprise so that everyone is working towards the same goal within their specialty. Suggested groups were the developers (as they are the ones who are implementing on the tech side and will think of things the SEOer won't), copywriters (so that they can create the keyword rich content that spiders love), the PR, Blogging and Social Media teams (seems like a no brainer) and any other advertising teams within the enterprise. These all seem reasonable to me and I am curious if anyone disagrees with any or all of this and if so why?
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Join Date: Jun 2009
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Posting Shark
I totally agree. During my time in the interactive agency world, I found that bringing a room mix of techies, creatives, digital analytics, and strategists brought a wealth of insights to improve the interactive deliverable.
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Join Date: Jun 2009
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Posting Shark
The worst case scenario is when one team finds out what was done and says, "I should have been involved in this process from the beginning."
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Join Date: Jan 2007
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Posting Pro in Training
You need to train and motivate people how to manage multiple work effectively.
So many strategies might come to your mind regarding promoting and optimizing the websites. SEO might not be that complex as many people assume actually because their actions tend to make the whole thing even more complicated.
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Join Date: Jun 2009
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Posting Shark
I do believe with certain websites, it is good to have a multi-disciplinary approach to SEO - at least at the planning stage.
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Originally Posted by InsightsDigital 
I totally agree. During my time in the interactive agency world, I found that bringing a room mix of techies, creatives, digital analytics, and strategists brought a wealth of insights to improve the interactive deliverable.
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Originally Posted by MktgRob
I just read a blog post where the author states that to maximize your SEO efforts, and the benefits as well, the SEO specialist or team inside an organization should share the SEO strategy with a number of different parties within the enterprise so that everyone is working towards the same goal within their specialty. Suggested groups were the developers (as they are the ones who are implementing on the tech side and will think of things the SEOer won't), copywriters (so that they can create the keyword rich content that spiders love), the PR, Blogging and Social Media teams (seems like a no brainer) and any other advertising teams within the enterprise. These all seem reasonable to me and I am curious if anyone disagrees with any or all of this and if so why?
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