Originally Posted by Evalovesmoney

Hello.
For the past month I have been researching and downloading free ebooks on Google Adwords. But half and half, they tell me to either start with the search network turned on and pay per click, or the content network (which is supposed to really work well) and pay per impression.

Which do you prefer and/or suggest?

Originally Posted by middletown77

Gotta tell you, whoever says start with content, has no clue what they are talking about. Only is very rare instances would you start there. With that being said, content could aventually prove itself to work really really well for you, but only if you know how to utilize it properly. Content campaigns are unlike search campaigns. They should have fewer keywords, match types are irrelevant you should use broad match only in content campaigns. Content campaigns should have individual ad groups like search broken into "themes". Then you run a "placement report" assuming you have conversion tracking running and identify the best sites, then pull out those sites and bid individually on the best content sites under a "site targeted" content campaign. This is actually probably too advanced to understand at this point from what I can tell so start with search!

The argument that CPC's are lower in content is not a good one. Content traffic tends to be less relevant than search. The only way you can make content work is if you know what you are doing most of the time.

Start with search only definately. Figure that out, then investigate content.

ALWAYS have the campaigns seperated into 2 and analyze search vs content.

You also must use conversion tracking; it will be the backbone to your success.