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Okay so Exact or phrase match?
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Join Date: Jul 2009
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I have read EXTENSIVELY on Google AdWords and I have heard that you should just start your keywords out on exact match. What do you all think?
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Join Date: Jul 2009
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Exact match will most likely bring in less clicks as the targeting is very specific unless of course your keyword is auto insurance for instance. Less clicks in not necessarily a bad thing as exact matching will qualify your visitors better.
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Join Date: Aug 2009
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I have read EXTENSIVELY on Google AdWords and I have heard that you should just start your keywords out on exact match. What do you all think?
In general, you should start with broad, phrase, AND exact and have negatives as well, and make sure to track conversions. Generally speaking, phrase and exact do tend to convert better than broad, but not always... and sometimes you lose valuable search volume by excluding broad. Just be sure to use negatives if you use broad.
Both can work for you but certainly depends on your business. Exact match may give you best ROI and then phrase match.
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I have read EXTENSIVELY on Google AdWords and I have heard that you should just start your keywords out on exact match. What do you all think?
i think that the best option is broad match because it is able to provide you all the combination of the word with any word phrase..
Then phrase match and least one is exact match..
but these all category are depends only on the particular keyword.
If you think your keywords are very generic and you are getting targeted keywords through that or your conversion rate is not upto the mark ..then you should move to another match
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Join Date: Jun 2009
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Why do you recommend to measure negatives? Im curious.
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