Reducing Bounce Rates

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Reducing Bounce Rates

 
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  #1
Aug 31st, 2009
Growing an online community and/or visitors to your website does require monitoring metrics and optimizing the website to increase engagement and conversion rates. So what recommendations to you have to decrease bounce rates?
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Re: Reducing Bounce Rates

 
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Sep 3rd, 2009
Originally Posted by InsightsDigital View Post
Growing an online community and/or visitors to your website does require monitoring metrics and optimizing the website to increase engagement and conversion rates. So what recommendations to you have to decrease bounce rates?
Fresh, compelling content and a call to action that reaches out and grabs the attention would be my first suggestion.
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Re: Reducing Bounce Rates

 
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Sep 3rd, 2009
Assuming that the content is compelling, use contextual links to take the visitor deeper into the site.
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Re: Reducing Bounce Rates

 
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Sep 4th, 2009
Originally Posted by ProWriter View Post
Assuming that the content is compelling, use contextual links to take the visitor deeper into the site.
Good point on the contextual links. I missed that one.
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Re: Reducing Bounce Rates

 
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Sep 4th, 2009
Content is the king for site. Writing content to focus on customer needs not for search engines.
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Re: Reducing Bounce Rates

 
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Sep 4th, 2009
Originally Posted by MktgRob View Post
Good point on the contextual links. I missed that one.
It's an easy way to point readers to another interesting article, rather than having them leave the site.
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Re: Reducing Bounce Rates

 
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Sep 6th, 2009
Thanks for all the good advice. Do you think that A/B or multivariate testing can help find ways to reduce bounce rate?
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Re: Reducing Bounce Rates

 
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Sep 8th, 2009
I read somewhere that if the visitor doesn't change page on your site then the time spent is not counted. So if someone visit your site and only read what is on the landing page and then leave your site then the time spent is not calculated.
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Re: Reducing Bounce Rates

 
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Sep 8th, 2009
Originally Posted by muta View Post
I read somewhere that if the visitor doesn't change page on your site then the time spent is not counted. So if someone visit your site and only read what is on the landing page and then leave your site then the time spent is not calculated.
That's correct. It's counted as a 'bounce' regardless of how long they stay on the landing page if they don't click to another page.
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Re: Reducing Bounce Rates

 
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  #10
Sep 10th, 2009
I think that, as with everything else. you can analyze bounce rate to death but it all comes down to, as many others have stated here, compelling, fresh content and a solid call to action.
Last edited by MktgRob; Sep 10th, 2009 at 1:51 am. Reason: missed a word
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