SEM Expert
 

Our client is in the process of a national expansion and is broadening their team with a Search Engine Marketing Expert. This full-time employee will be dedicated to executing, managing, and optimizing campaigns.

Required Skills and Experience:

· 8 to 10 years of marketing experience
· 5 years of interactive media industry experience with a minimum of 3 years dedicated to SEM
· Solid understanding of SEM practices, strategies, and optimization techniques including hands-on experience in implementing SEM campaigns on Google, Yahoo, MSN and other engines including tracking, key word development, bid strategies, analysis and optimization
· Experience with SEM bid management software (Atlas, Marin, Omniture, and/or SearchForce)
· Deep understanding of CPA, CPL, CPM SEM, CPC, and PPC
· Expert in customer acquisition strategies with a proven track record of developing and executing campaigns
· Expert knowledge on driving high volumes of traffic through Internet
· Thorough knowledge of Web Analytics software such as Google Analytics and or Omniture
· SEM Certification a plus
· BS Degree required

If you are interested in pursing this full-time employee position, please forward your resume, along with your availability and compensation requirements to me at acrehan@targetlabs.net, attention Job Code A-J-00SEO.

Thank You~