Looking for an Online Marketing Specialist
 

About Us:

Wireless Generation pioneered the adaptation of mobile technologies, including handheld computers and digital pens, for use in managing and improving teaching and learning in grades pre-K-12. The company’s commitment to listening to educators and gaining a deep understanding of their challenges has lead to the development of offerings that optimally combine mobile tools, Internet technology, and in-person services to help improve student achievement in reading and math. Wireless Generation’s mCLASS® products and services streamline collection of data about student learning needs and school operations, facilitate data analysis and interpretation, and build educators’ capacity to implement data-driven instructional programs that deliver better outcomes for children. State and district school systems across the country and overseas now rely upon these offerings to achieve and sustain growth in their classrooms. More information is available on the Web at www.wirelessgeneration.com.

Job Description:

We are seeking a HIGHLY motivated and results-driven online marketing specialist who will thrive in a fast-paced environment. This is an excellent opportunity for a “roll up the sleeves” marketer to take their career to the next level.

The Online Marketing Specialist creates, measures, analyzes and optimizes online marketing programs, and manages internal partners and external agencies to achieve marketing goals. The Online Marketing Specialist will collaborate with Product Marketing, Marketing Communications, Sales and other functions to create and deploy highly effective online marketing programs, including email campaigns, blogs, co-marketing opportunities, online advertising, SEM and more. This position is both creative and analytical in nature. To be successful, you will have very strong written and verbal communication skills and a passion for innovative software and customer success. In this position, you will play a key role in identifying, developing and implementing awareness and acquisition strategies to directly impact the critical business metrics.

Responsibilities of Online Marketing Specialist:
-Design, implement and manage online marketing programs focusing on building awareness and customer acquisition.
-Manage our Paid Search campaigns and budgets.
-Understand, optimize and expand our keyword list.
-Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders and report metrics appropriately.
-Develop and manage metrics and budgets; understand and implement coding schemes for tracking purposes.
-Analyze and report program performance; provide results and recommendations for improvement and new programs.
- Work with Product Marketing, Marketing Communications and Sales to develop and execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation.
-Effectively manage outside partnerships to maximize ROI on program investment.
-Leverage a "test, measure and refine" approach to constantly improve program results and increase the impact of online marketing on revenue and profitability.
-Propose new marketing program ideas and then secure support from internal and external stakeholders to fund and execute these programs.
-Develop ad copy, landing pages, banner creatives and other marketing collateral.
- Create feature specification documents for changes to the website and other online projects.
-Provide support for other areas of marketing as needed.

Requirements of Online Marketing Specialist:

-BA/BS Degree required.
- Understanding of online marketing a must.
-Passion for Search Engine Marketing, the Customer and Analytics.
-Strong written and verbal communication skills.
- Strong Microsoft Excel and PowerPoint user.
-Must be able to work in an organization where resources necessary for execution do not report directly to this position.
-Ability to perform ROI analysis and identify tactics for constant improvement.
- Detail-oriented and highly organized with the ability to handle multiple-tasks simultaneously and meet deadlines.
-Self-motivated with a high level of initiative and a sense of urgency.
-Familiarity with web services, APIs and data feeds a plus.
- Stats-junkie; analytical, comfortable with large amounts of numbers/number crunching.
-Strong attention to detail and ability to manage multiple tasks simultaneously.
-Passion, passion, passion for delivering results and driving internal and external customer success.

For quick consideration, click here to apply: http://www.cytiva.com/wgen/apply.asp...1139?tsmith?35


Wireless Generation is an Equal Opportunity Employer, M/F/D/V.