Adwords as a branding exercise
 

Hi,

I have separated my "Search Only" and "Content Only" campaigns. and, I bid "much" lower on my "Content Only" campaigns (which have my company name in the title) reletive to my "search only" campaigns.

If I bid lower on 'Content Only' it is a pretty good deal. I get massive impressions at a very reasonable price. I don't get many clicks but it's ok because my main purpose is branding of my website by getting good impression.

And, to get branding of my website - it's really a good idea to make my company name or website visible in the first line of the ad or a catchy description which includes the name I wish to make brand.

What is your opinion on it?

Re: Adwords as a branding exercise
 

yes..Adwords is the best suitable for you..

Re: Adwords as a branding exercise
 

Great strategy if you need only branding. Google will definitely give you very good impression from your content pay per click campaign.
I will suggest you to use banner ads more than text ads. As in content banners are more visible and attract more users.

Re: Adwords as a branding exercise
 

Google is the best in cpc /cpm but dont bid more than 1$ cause cpm have little conversion

Re: Adwords as a branding exercise
 

I think the trademark name get more leverage through Adword, it help in increasing the brand’s exposure.