| cscgal | Mar 28th, 2005 5:36 pm | |
| Selling advertising on an e-newsletter
I send out an e-bulletin every couple of months. It's a plain text e-mail newsletter to forum members, although I'm considering moving over to HTML. I'm thinking about selling an ad per newsletter. What do you think? Should it be a text ad? If I move over to an HTML format, should it be a button or banner ad? I would prefer to limit this to one ad per e-mail for maximum benefit for advertisers ... what do you think an appropriate price would be? $0.10 per subscriber? As much as $0.50 per subscriber? Or maybe just $0.01 per subscriber? This is entirely new territory for me so I'm not sure of the going rates. |
| danielle183 | May 16th, 2005 4:59 pm | |
| Re: Selling advertising on an e-newsletter
Quote:
Originally Posted by cscgal I send out an e-bulletin every couple of months. It's a plain text e-mail newsletter to forum members, although I'm considering moving over to HTML. I'm thinking about selling an ad per newsletter. What do you think? Should it be a text ad? If I move over to an HTML format, should it be a button or banner ad? I would prefer to limit this to one ad per e-mail for maximum benefit for advertisers ... what do you think an appropriate price would be? $0.10 per subscriber? As much as $0.50 per subscriber? Or maybe just $0.01 per subscriber? This is entirely new territory for me so I'm not sure of the going rates.
| wat about every week/ |
| selbourne | May 22nd, 2005 6:50 am | |
| Re: Selling advertising on an e-newsletter
what about per newsletter sent out. |
| mddv | May 23rd, 2005 7:33 am | |
| Re: Selling advertising on an e-newsletter
I think you should just charge a standard rate per newsletter and send out the newsletter every fortnight. This way people know what they have to pay and it does make life easier for you and the advertiser having a standard price. |
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