Google Patents its Personalized Search
 

Personalization of placed content ordering in search results


AbstractA system and method for using a user profile to order placed content in search results returned by a search engine. The user profile is based on search queries submitted by a user, the user's specific interaction with the documents identified by the search engine and personal information provided by the user. Placed content is ranked by a score based at least in part on a similarity of a particular placed content to the user's profile. User profiles can be created and/or stored on the client side or server side of a client-server network environment.





http://appft1.uspto.gov/netacgi/nph-...DN/20050240580