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| Google AdWords Demographics There's a new feature for Google AdWords ... You can essentially pick various demographics you wish to target, and the system will create a list of Google Network sites that are popular with that audience. The demographic information comes from comScore Media Metrix. |
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| Re: Google AdWords Demographics Well, it's about time :D Below are the targeting options. Currently, it's only available for the Site-Targeting campaigns. * Gender o Female o Male * Age o 18-24 o 25-34 o 35-44 o 45-54 o 55-64 o 65+ * Annual Household Income (USD) o 0-14,999 o 15,000-24,999 o 25,000-39,999 o 40,000-59,999 o 60,000-74,999 o 75,000-99,999 o 100,000+ * Ethnicity o Any o White/Caucasian o Black/African American o Asian/Pacific Islander o Hispanic Children o Children in household o No children in household. |
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| Re: Google AdWords Demographics I tried using it but it just doesn't work as effectively as keyword-targeting for me. Our forums require a certain level of expertise about the industry in order to participate. |
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| Re: Google AdWords Demographics Haven't played around much with Adwords Demographics. Dani, are you sure the data comes from comScore? Read somewhere that the data comes from user registration info. |
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| Re: Google AdWords Demographics That's what the Google FAQ said :) Didn't get that out of a third party. |
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| Re: Google AdWords Demographics Does google plan to roll out the same feature for the search network? |
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| Re: Google AdWords Demographics It is rumored that both Google and Yahoo are working on similar demographic targeting as MSN adcenter currently offers. |
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