Is this a good plan
 

Hi all ,I just started some seo and have started to make some plans on promoting my site.
I have watched some tutorials on website marketing and I am about to join the google adwords program.
I have a couple of questions and I hope this is the right area to post.
first is at the moment Im a bit worried about how much I should spend on google adwords to promote my site to start off with.?
Should I go all in to start with or start using a small amount of money.
Around how much do you guys spend a month on google adwords?

Also I live in a small town ,is offline marketing really worth the hassle?
any ideas would be appreciated...
I know there are tones of them right here in this forum and im goin through straight after this post..

Thank god for forums like DaniWeb..

Re: Is this a good plan
 

what sort of website is it and how popular do you expect it to be, is there much competition?

Re: Is this a good plan
 

There is heaps of competition majority of my keywords that i have only just been trying out in google search are in the high millions..
I need to do a lot of work...but I have all the time in the world at the moment and I didnt expect it to be easy..
Over time I will be trying out differant key word phrases...

Re: Is this a good plan
 

The first step is to figure out how much you'll make off of a visitor coming in from Google AdWords. I highly recommend doing conversion tracking. If you always have a positive ROI, then the more you spend the more you make, and so there's no limit to how much you would spend.

When I was starting DaniWeb, began by reinvesting 100% of revenue into the site. Eventually that tapered down to a mere 50%.

I now run DaniWeb fulltime.

Re: Is this a good plan
 

Depending on your targeted customer is whether your town area or US or globally.
Also, depending on what business you're in.. and what products you're selling.

Re: Is this a good plan
 

If you go for adword I would suggest to go with geo-targeting by adding particular geographic region into your title and description of your listing and focus on specific niche categories.