I think relevancy is everything.

Here's a snip from Google webmasters site.
http://www.google.com/support/webmasters/bin/answer.py?answer=40318&hl=en


Reading this it looks like it's helpful for the google bot to crawl your...

I'd say for the most part print is dead. I don't know of anyone going to print advertising for much of anything these days. Now if your a small shop somewhere there might be something to print ads....

What are you doing now for marketing?