Forum: Pay-Per-Click Advertising  Dec 22nd, 2008 |
| Replies: 3 Views: 1,295 i agree with the queen of daniweb. the value of a search click tends to be higher than on the publisher network. by default, google and yahoo will serve ads to both when creating new campaigns. its... |
| Forum: Pay-Per-Click Advertising Jun 27th, 2006 |
| Replies: 13 Views: 5,753 Random facts:
According to The Economist Magazine, PPC Advertising is the fastest growing sector of the Advertising Industry (9/25/05). PPC accounts for over 40% of all online dvertising (though... |
| Forum: Pay-Per-Click Advertising Jun 27th, 2006 |
| Replies: 4 Views: 2,795 I agree with all of the above. Focus on a niche. Find niche keywords. Remember, over 50% of search queries are unique. The key to tapping highly competitive spaces with Adwords is keyword research.... |
| Forum: Pay-Per-Click Advertising Apr 21st, 2006 |
| Replies: 6 Views: 3,324 Haven't played around much with Adwords Demographics. Dani, are you sure the data comes from comScore? Read somewhere that the data comes from user registration info. |
| Forum: Pay-Per-Click Advertising Apr 21st, 2006 |
| Replies: 3 Views: 2,335 Read everything you can written by the infamous JenStar aka Jensense. She is the recognized leading expert in the contextual advertising arena. Look for her posts in various forums and blogs. |
| Forum: Pay-Per-Click Advertising Apr 20th, 2006 |
| Replies: 7 Views: 3,426 If you are implying that you'd like a program that will click on your competitors ads, or your own adsense ads - well - we don't condone crooked behavior here! |
| Forum: Pay-Per-Click Advertising Oct 6th, 2005 |
| Replies: 6 Views: 3,903 1. Only swap relevant links
2. Links should serve your visitors, not the search engines
3. Link exchanges are much less effective than pursuing one way in bound links |
| Forum: Pay-Per-Click Advertising Aug 22nd, 2005 |
| Replies: 9 Views: 3,388 On the contrary, it's a smart strategy to use Adwords/YSM to drive traffic to your eBay auctions! |
| Forum: Pay-Per-Click Advertising Aug 22nd, 2005 |
| Replies: 10 Views: 7,717 I think a comprehensive PPC strategy should use both Overture and Adwords. Remember, Yahoo is not too far behind Google with respect to search engine market share. And typically, leads from Yahoo are... |
| Forum: Pay-Per-Click Advertising Aug 3rd, 2005 |
| Replies: 3 Views: 3,620 3 things I know about Kanoodle:
1) It's considered a 2nd tier network (whereas Google & Yahoo are 1st tier)
2) It's a less competitive network than Google - you may be able to purchase your... |
| Forum: Pay-Per-Click Advertising May 19th, 2005 |
| Replies: 6 Views: 4,151 Simply improve your ad - make it more compelling for searchers to click.
A few tips:
1. Make sure that your keyword/phrase appears in the title. This is a MUST.
2. If possible the word/phrase... |
| Forum: Pay-Per-Click Advertising Mar 21st, 2005 |
| Replies: 7 Views: 5,006 Overture actually came up with geotargeting PPC before Google!
Anyone know of any good articles/tutorials about effective geotargeting? |
| Forum: Pay-Per-Click Advertising Mar 13th, 2005 |
| Replies: 5 Views: 4,407 Dani's last thread (in the advertising sales / affiliate section) triggered something in my brain. Using PPC to promote ebay auction listings!!!
What do you get when you combine Google, Yahoo,... |
| Forum: Pay-Per-Click Advertising Feb 20th, 2005 |
| Replies: 23 Views: 12,696 You are 100% right Dani, it usually does not make sense to pay $.10 per visitor for businesses that generate revenue via advertisements.
However, I've seen higher ROI and conversion rates for... |
