Really? Interesting.

I just go for a particular keyword and then work it into the Title, Header, H1, H2 and the body of the text as much as possible. You want to make sure you are not Google-bombing. Make it readable...

Personally, I use the commercial stats tool Urchin, but I have also used sites like http://www.webmaster-toolkit.com/link-popularity-checker.shtml
Not a lot of details, but they check the top search...

That's a great tip. Sometimes a simple navigation bar isn't enough. I also like to get my visitors to our site directory as soon as possible. I have used your method of descriptive linking to the...