I'm not sure what the % increase would be based on your demo information. I know that the more targeted your ad space, the more it could be worth to an advertiser trying to target that demo. On the...

The problem with a CPC program is getting those visitors converted to a click on your CPC ads. If you can find a good CPV program where they pay by impressions, then you might have better luck.

The big web sites such as Yahoo!, MSNBC, etc. are able to charge on a pay-per-view basis becuase they have the traffic to provide value to that model. It works in the same way a billboard on the side...